caa a22 4500 467979901 CHVBK 20180323112516.0 cr unu---uuuuu 170328e19900901xx s 000 0 eng 10.1007/BF02723916 doi (NATIONALLICENCE)springer-10.1007/BF02723916 Contribution of women to U.S. marketing thought: The consumers' perspective, 1900-1940 [Elektronische Daten] [Mary Zuckerman, Mary Carsky] This paper examines the early contributions of women to marketing thought with particular emphasis on marketing's evolving interest in the consumer. The emergence of marketing and home economics in the beginning of the present century provides a background for development of consumer theory and the relationships between these two disciplines. In addition, the contributions of women more closely aligned with mainstream marketing thought in the first half of the century are described and the significance of the "feminine perspective” and unique understanding of the consumer is demonstrated. Academy of Marketing Science, 1990 Zuckerman Mary Columbia University, New York, USA aut Carsky Mary The University of Hartford, Hartford, USA aut Journal of the Academy of Marketing Science Springer-Verlag 18/4(1990-09-01), 313-318 0092-0703 18:4<313 1990 18 11747 https://doi.org/10.1007/BF02723916 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02723916 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Zuckerman Mary Columbia University, New York, USA aut NATIONALLICENCE 700 1- Carsky Mary The University of Hartford, Hartford, USA aut NATIONALLICENCE 773 0- Journal of the Academy of Marketing Science Springer-Verlag 18/4(1990-09-01), 313-318 0092-0703 18:4<313 1990 18 11747 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer