caa a22 4500 467979928 CHVBK 20180323112516.0 cr unu---uuuuu 170328e19900901xx s 000 0 eng 10.1007/BF02723915 doi (NATIONALLICENCE)springer-10.1007/BF02723915 Mittelstaedt Robert University of Nebraska, Lincoln aut Economics, psychology, and the literature of the subdiscipline of consumer behavior [Elektronische Daten] [Robert Mittelstaedt] This paper traces the development of the subdiscipline of marketing known as "consumer behavior” and its literature which grew during the 1950s and 1960s and at an increasing rate during the 1970s. In spite of marketing's roots in economics, it cam to rely more heavily on psychology as a source for conceptual borrowing. It is suggested that this may have resulted from greater congruity between marketing scholars and psychologists with respect to research purposes and philosophies of science. Academy of Marketing Science, 1990 Journal of the Academy of Marketing Science Springer-Verlag 18/4(1990-09-01), 303-311 0092-0703 18:4<303 1990 18 11747 https://doi.org/10.1007/BF02723915 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02723915 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Mittelstaedt Robert University of Nebraska, Lincoln aut NATIONALLICENCE 773 0- Journal of the Academy of Marketing Science Springer-Verlag 18/4(1990-09-01), 303-311 0092-0703 18:4<303 1990 18 11747 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer