caa a22 4500 467979952 CHVBK 20180323112516.0 cr unu---uuuuu 170328e19900301xx s 000 0 eng 10.1007/BF02726426 doi (NATIONALLICENCE)springer-10.1007/BF02726426 Consumer religiosity and retail store evaluative criteria [Elektronische Daten] [Stephen McDaniel, John Burnett] Consumer religiosity, which includes the religious commitment and religious affiliation of consumers, may be a significant construct in explaining retail store patronage. The present study used several measures of religiosity to investigate the influence of this possible segmentation variable on consumer evaluation of the importance of various retail department store attributes. Support was found for the religious commitment construct but not for religious affiliation. The most consistent relationship found was between religious commitment and the importance placed by the consumer on sales personnel friendliness/assistance. Direction for future research is provided. Academy of Marketing Science, 1990 McDaniel Stephen Texas A&M University, College Station, USA aut Burnett John Texas A&M University, College Station, USA aut Journal of the Academy of Marketing Science Springer-Verlag 18/2(1990-03-01), 101-112 0092-0703 18:2<101 1990 18 11747 https://doi.org/10.1007/BF02726426 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02726426 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- McDaniel Stephen Texas A&M University, College Station, USA aut NATIONALLICENCE 700 1- Burnett John Texas A&M University, College Station, USA aut NATIONALLICENCE 773 0- Journal of the Academy of Marketing Science Springer-Verlag 18/2(1990-03-01), 101-112 0092-0703 18:2<101 1990 18 11747 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer