caa a22 4500 467979987 CHVBK 20180323112516.0 cr unu---uuuuu 170328e19900301xx s 000 0 eng 10.1007/BF02726432 doi (NATIONALLICENCE)springer-10.1007/BF02726432 An empirical investigation of a general theory of marketing ethics [Elektronische Daten] [Michael Mayo, Lawrence Marks] Using a scenario technique, the study tests a core portion of Hunt and Vitell's (1986) general theory of marketing ethics in the context of a marketing research ethical dilemma. The results provide substantial support for the relationships proposed in this part of the model. Two additional hypotheses are confirmed. First, ethical judgments to resolve the dilemma are found to be jointly determined by deontological and teleological evaluations. Second, the relationship between ethical judgment and intention to adopt an ethical alternative is attenuated when its implementation does not result in a preferred consequence. Research limitations and recommendations are offered. Academy of Marketing Science, 1990 Mayo Michael Kent State University, Kent, USA aut Marks Lawrence Kent State University, Kent, USA aut Journal of the Academy of Marketing Science Springer-Verlag 18/2(1990-03-01), 163-171 0092-0703 18:2<163 1990 18 11747 https://doi.org/10.1007/BF02726432 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02726432 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Mayo Michael Kent State University, Kent, USA aut NATIONALLICENCE 700 1- Marks Lawrence Kent State University, Kent, USA aut NATIONALLICENCE 773 0- Journal of the Academy of Marketing Science Springer-Verlag 18/2(1990-03-01), 163-171 0092-0703 18:2<163 1990 18 11747 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer