caa a22 4500 467988250 CHVBK 20180323112538.0 cr unu---uuuuu 170328e19900901xx s 000 0 eng 10.1007/BF02298178 doi (NATIONALLICENCE)springer-10.1007/BF02298178 Grimes Tom School of Journalism and Mass Communication, University of Wisconsin-Madison, 53706, Madison, WI aut Audio-video correspondence and its role in attention and memory [Elektronische Daten] [Tom Grimes] This study measured the effect of audio-video channel correspondence on attention and memory. Three versions of four TV news stories were the stimuli. The high-correspondence version employed a specific audio-video semantic match, the medium-correspondence version a less specific match, and the no-correspondence version no match. High channel correspondence promoted the most efficient division of attention and the best memory scores on visual and factual recognition measures. The medium-correspondence version yielded significantly worse visual memory and attention scores, but factual attention and memory scores equal to those for the high-correspondence version. The no-correspondence version yielded high visual recognition scores, but the worst visual attention scores, suggesting that attentional capacity boundaries were overwhelmed by the stimulus. The results across all conditions suggest that when attentional capacity is exceeded, memory of the overall story is degraded. the Association for Educational Communications and Technology, 1990 Educational Technology Research and Development Kluwer Academic Publishers 38/3(1990-09-01), 15-25 1042-1629 38:3<15 1990 38 11423 https://doi.org/10.1007/BF02298178 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02298178 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Grimes Tom School of Journalism and Mass Communication, University of Wisconsin-Madison, 53706, Madison, WI aut NATIONALLICENCE 773 0- Educational Technology Research and Development Kluwer Academic Publishers 38/3(1990-09-01), 15-25 1042-1629 38:3<15 1990 38 11423 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer