caa a22 4500 467988323 CHVBK 20180323112538.0 cr unu---uuuuu 170328e19901201xx s 000 0 eng 10.1007/BF02314643 doi (NATIONALLICENCE)springer-10.1007/BF02314643 Research and development of print materials at the Children's Television Workshop [Elektronische Daten] [Nina Link, Renee Cherow-O'Leary] The mission of research within The Magazine Group of the Children's Television Workshop is fourfold: (a) to ensure that each editorial product is comprehensible to and developmentally appropriate for its intended target audience, (b) to conduct formative and summative evaluations of editorial material for the Group's editors, (c) to keep all staff members of The Magazine Group apprised of the latest academic research in child development and education, and (d) to serve as an in-house advertising and market-research arm for the publisher. This article provides case studies of how research serves each of these functions and concludes with observations on how to optimize the effectiveness of print materials for children, parents, and elementary school teachers. the Association for Educational Communications and Technology, 1990 Link Nina The Magazine Group, Children's Television Workshop, USA aut Cherow-O'Leary Renee The Magazine Group, Children's Television Workshop, USA aut Educational Technology Research and Development Kluwer Academic Publishers 38/4(1990-12-01), 34-44 1042-1629 38:4<34 1990 38 11423 https://doi.org/10.1007/BF02314643 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02314643 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Link Nina The Magazine Group, Children's Television Workshop, USA aut NATIONALLICENCE 700 1- Cherow-O'Leary Renee The Magazine Group, Children's Television Workshop, USA aut NATIONALLICENCE 773 0- Educational Technology Research and Development Kluwer Academic Publishers 38/4(1990-12-01), 34-44 1042-1629 38:4<34 1990 38 11423 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer