caa a22 4500 467996555 CHVBK 20180323112558.0 cr unu---uuuuu 170328e19900901xx s 000 0 eng 10.1007/BF02298962 doi (NATIONALLICENCE)springer-10.1007/BF02298962 The challenge of 1992 Europe [Elektronische Daten] [John Virgo, Kathy Virgo] Conclusion: When the single market of Europe 1992 is in place, the EC will rank next to the U. S. in purchasing power and will represent one of the two largest markets in the world. With the realization of the proposed monetary union, the parallel will become even more striking. Economies of scale and scope will result from: decreased border controls; unified technical standards; reduced distribution and marketing costs; and standardized rules and regulations in the manufacturing and financial sectors. Firms will face many challenges and opportunities in this new market structure. Companies must realize that changes are not limited to just the economic environment but are also taking place in the political, legal, and social environments. The European business environment is experiencing an exciting time of change. Businesses must take advantage of the opportunities presented by a diverse and complex single European market, not only in the economic sense but also in a more complex socio-political one. It is indeed an exciting time of change. Atlantic Economic Society, 1990 Virgo John Southern Illinois University at Dewardsville, USA aut Virgo Kathy Veterans Administration Medical Center at Saint Louis, USA aut Atlantic Economic Journal Kluwer Academic Publishers 18/3(1990-09-01), 1-7 0197-4254 18:3<1 1990 18 11293 https://doi.org/10.1007/BF02298962 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02298962 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Virgo John Southern Illinois University at Dewardsville, USA aut NATIONALLICENCE 700 1- Virgo Kathy Veterans Administration Medical Center at Saint Louis, USA aut NATIONALLICENCE 773 0- Atlantic Economic Journal Kluwer Academic Publishers 18/3(1990-09-01), 1-7 0197-4254 18:3<1 1990 18 11293 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer