caa a22 4500 469036451 CHVBK 20180323132757.0 cr unu---uuuuu 170328e19920901xx s 000 0 eng 10.1007/BF02678615 doi (NATIONALLICENCE)springer-10.1007/BF02678615 Greco Albert Gallatin Division, NYU, 715 Broadway, 10003, New York, NY aut U.S. book returns, 1984-1989 [Elektronische Daten] [Albert Greco] Between 1984 and 1989, the U.S. book industry drowned in a recorded $7.88 billion of returns: 23.87 percent of all books published during those years were returned to publishers by wholesalers and booksellers for full credit. This massive return of books undermined the stability of the book industry, causing many publishers to question the efficacy of a system that failed to operate successfully during a period of exceptionally stable business conditions, free from high rates of interest and inflation, recession, or a war. In this study the author addresses the book return phenomenon by: (1) analyzing statistics about the U.S. book industry and its twelve key market segments; (2) evaluating possible causes of the increase in returns; and (3) proposing some suggestions to reduce returns. Transaction Publishers, 1992 Publishing Research Quarterly Springer-Verlag 8/3(1992-09-01), 46-61 1053-8801 8:3<46 1992 8 12109 https://doi.org/10.1007/BF02678615 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF02678615 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Greco Albert Gallatin Division, NYU, 715 Broadway, 10003, New York, NY aut NATIONALLICENCE 773 0- Publishing Research Quarterly Springer-Verlag 8/3(1992-09-01), 46-61 1053-8801 8:3<46 1992 8 12109 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer