caa a22 4500 469048670 CHVBK 20180323132824.0 cr unu---uuuuu 170328e19921201xx s 000 0 eng 10.1007/BF01323999 doi (NATIONALLICENCE)springer-10.1007/BF01323999 Food commercials during television soap operas: What is the nutrition message? [Elektronische Daten] [Nancy Lank, Connie Vickery, Nancy Cotugna, Daniel Shade] Studies have examined food commercials appearing during daytime, prime time, and Saturday morning programming; none have evaluated commercials aired during soap operas. The purposes of this study were to examine the dietary composition of food products advertised during soap operas and the health and nutrition claims made on their behalf, using current dietary recommendations as a basis of evaluation. A total of 508 commercials videotaped during the top nine daytime serials for five consecutive days, were for food or beverage products. Most foods advertised were rated low in sugar, fat, sodium, and dietary fiber, and health and/or nutrition appeals occurred frequently. However, of the foods advertised as "low cholesterol,” 77% were high in fat. Similarly, those foods advertised as low in saturated fat were high in total fat content. Forty-three percent of the food commercials promoting nutrition were for items such as flavored drinks with little nutrient value. Generally, the nutrition messages conveyed in these commercials supported current dietary recommendations, but the way in which the food products were promoted was often inconsistent and confusing, particularly in the area of fat. Nutrition educators need to address these inconsistencies when assisting consumers in interpreting television food advertising messages. Human Sciences Press, Inc., 1992 Lank Nancy aut Vickery Connie Department of Nutrition and Dietetics, Alison Hall, University of Delaware, 19716, Newark, DE aut Cotugna Nancy aut Shade Daniel aut Journal of Community Health Kluwer Academic Publishers-Human Sciences Press 17/6(1992-12-01), 377-384 0094-5145 17:6<377 1992 17 10900 https://doi.org/10.1007/BF01323999 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF01323999 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Lank Nancy aut NATIONALLICENCE 700 1- Vickery Connie Department of Nutrition and Dietetics, Alison Hall, University of Delaware, 19716, Newark, DE aut NATIONALLICENCE 700 1- Cotugna Nancy aut NATIONALLICENCE 700 1- Shade Daniel aut NATIONALLICENCE 773 0- Journal of Community Health Kluwer Academic Publishers-Human Sciences Press 17/6(1992-12-01), 377-384 0094-5145 17:6<377 1992 17 10900 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer