caa a22 4500 469053852 CHVBK 20180323132837.0 cr unu---uuuuu 170328e19920401xx s 000 0 eng 10.1007/BF01732039 doi (NATIONALLICENCE)springer-10.1007/BF01732039 Jean Lee S. Department of Organisational Behaviour, Faculty of Business Administration, National University of Singapore, Singapore aut Quantitative versus qualitative research methods — Two approaches to organisation studies [Elektronische Daten] [S Jean Lee] Recently, due to increasing interest in cross-cultural management, many organisational researchers are confronted with the issue of the adequacy of quantitative research methodology in cross-cultural research. Qualitative research has been advocated by many people in organisational research. The quantitative research method is seen as the conventional method in organisation studies and is considered to be "objective”. The qualitative research method is seen as "subjective” and "descriptive” and its legitimacy often needs to be proven in organisation studies. This paper argues that such a dichotomy is oversimplified. Quantitative and qualitative research are two different approaches, based on different paradigms and different assumptions about ontology and epistemology: two human phenomena rather than two different sets of research techniques. What research discovers and how it is discovered depends on how the researcher engages in the phenomena studied. Both quantitative and qualitative approaches should be equally emphasised in organisational research. Faculty of Business Administration National University of Singapore, 1992 Asia Pacific Journal of Management Kluwer Academic Publishers 9/1(1992-04-01), 87-94 0217-4561 9:1<87 1992 9 10490 https://doi.org/10.1007/BF01732039 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF01732039 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Jean Lee S. Department of Organisational Behaviour, Faculty of Business Administration, National University of Singapore, Singapore aut NATIONALLICENCE 773 0- Asia Pacific Journal of Management Kluwer Academic Publishers 9/1(1992-04-01), 87-94 0217-4561 9:1<87 1992 9 10490 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer