caa a22 4500 469067209 CHVBK 20180323132911.0 cr unu---uuuuu 170328e19920701xx s 000 0 eng 10.1007/BF00994130 doi (NATIONALLICENCE)springer-10.1007/BF00994130 Bayus Barry Kenan-Flagler Business School, University of North Carolina, 27599-3490, Chapel Hill, NC aut Have diffusion rates been accelerating over time? [Elektronische Daten] [Barry Bayus] It is widely believed that products are diffusing within the marketplace at an increasing pace. To empirically investigate this belief, diffusion model parameters are estimated for a large set of consumer durables in the home appliance industry, Multiple measures of diffusion rates are then computed and compared across products by year of introduction. Contrary to conventional wisdom, no statistical relationship is found. These results suggest that diffusion rates havenot been systematically accelerating over time. Kluwer Academic Publishers, 1992 Diffusion Rates nationallicence Consumer Durables nationallicence Product Life Cycle nationallicence Marketing Letters Kluwer Academic Publishers 3/3(1992-07-01), 215-226 0923-0645 3:3<215 1992 3 11002 https://doi.org/10.1007/BF00994130 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF00994130 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Bayus Barry Kenan-Flagler Business School, University of North Carolina, 27599-3490, Chapel Hill, NC aut NATIONALLICENCE 773 0- Marketing Letters Kluwer Academic Publishers 3/3(1992-07-01), 215-226 0923-0645 3:3<215 1992 3 11002 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer