caa a22 4500 469067233 CHVBK 20180323132911.0 cr unu---uuuuu 170328e19920701xx s 000 0 eng 10.1007/BF00994131 doi (NATIONALLICENCE)springer-10.1007/BF00994131 Parker Philip INSEAD, Boulevard de Constance, Fontainebleau, 77305, Cedex, France aut Pricing strategies in markets with dynamic elasticities [Elektronische Daten] [Philip Parker] This paper approaches strategic pricing over the product life cycle while considering the impact of dynamic price elasticities. Extending the work of Simon (1979), a general optimal control formulation is proposed which relies on functional forms which have empirical foundations and can be calibrated in a managerial context. In addition to typical skimming and penetration strategies, dynamic elasticities can lead to "saw tooth” strategies; optimal prices may, for example, decrease, then increase, then decrease over the life cycle. Several normative results, based on numerical simulations, are presented and compared to those found in the literature. Kluwer Academic Publishers, 1992 Pricing nationallicence Diffusion nationallicence Durable Products nationallicence Dynamic Elasticities nationallicence Marketing Letters Kluwer Academic Publishers 3/3(1992-07-01), 227-237 0923-0645 3:3<227 1992 3 11002 https://doi.org/10.1007/BF00994131 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF00994131 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Parker Philip INSEAD, Boulevard de Constance, Fontainebleau, 77305, Cedex, France aut NATIONALLICENCE 773 0- Marketing Letters Kluwer Academic Publishers 3/3(1992-07-01), 227-237 0923-0645 3:3<227 1992 3 11002 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer