caa a22 4500 469067292 CHVBK 20180323132912.0 cr unu---uuuuu 170328e19921001xx s 000 0 eng 10.1007/BF00993924 doi (NATIONALLICENCE)springer-10.1007/BF00993924 A decomposition of repeat buying [Elektronische Daten] [V. Kumar, Amit Ghosh, Gerard Tellis] The authors decompose repeat buying for frequently purchased nondurables. The results are very similar for two categories each over a different city and time period. A factor analysis of 18 measures of repeat buying obtains four principal factors that explain 79-85% of the variance: Preference, Inertia, Coupon Proneness and Impulse Buying. A cluster analysis of factors on these dimensions yields four segments, with distinct behavioral characteristics. Kluwer Academic Publishers, 1992 Preference nationallicence Inertia nationallicence Coupon Proneness nationallicence Impulse Buying nationallicence Kumar V. Department of Marketing, College of Business Administration, University of Houston, 77204-6283, Houston, TX aut Ghosh Amit Department of Marketing, College of Business, Cleveland State University, 44115, Cleveland, OH aut Tellis Gerard School of Business Administration, University of Southern California, 90089-1421, Los Angeles, CA aut Marketing Letters Kluwer Academic Publishers 3/4(1992-10-01), 407-417 0923-0645 3:4<407 1992 3 11002 https://doi.org/10.1007/BF00993924 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF00993924 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Kumar V. Department of Marketing, College of Business Administration, University of Houston, 77204-6283, Houston, TX aut NATIONALLICENCE 700 1- Ghosh Amit Department of Marketing, College of Business, Cleveland State University, 44115, Cleveland, OH aut NATIONALLICENCE 700 1- Tellis Gerard School of Business Administration, University of Southern California, 90089-1421, Los Angeles, CA aut NATIONALLICENCE 773 0- Marketing Letters Kluwer Academic Publishers 3/4(1992-10-01), 407-417 0923-0645 3:4<407 1992 3 11002 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer