caa a22 4500 469067306 CHVBK 20180323132912.0 cr unu---uuuuu 170328e19921001xx s 000 0 eng 10.1007/BF00993921 doi (NATIONALLICENCE)springer-10.1007/BF00993921 Social utility and fashion behavior [Elektronische Daten] [Shelby McIntyre, Christopher Miller] This article reports the exploratory results of a computer-based behavioral simulation that examines the role of social utility in fashion behavior. Social utility is defined as those benefits of a product or service that satisfy interpersonal needs (e.g., conformity, individuality relative to others). These exploratory results suggest that social utility is a prime determinate of fashion behavior, and that selected personality traits moderate behavioral responses to social influence in the fashion domain. Kluwer Academic Publishers, 1992 Fashion nationallicence Social Influence nationallicence Behavioral Simulation nationallicence McIntyre Shelby Santa Clara University, 95053, Santa Clara, CA aut Miller Christopher Jesse H. Jones School of Administration, Rice University, 77251, Houston, TX aut Marketing Letters Kluwer Academic Publishers 3/4(1992-10-01), 371-382 0923-0645 3:4<371 1992 3 11002 https://doi.org/10.1007/BF00993921 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF00993921 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- McIntyre Shelby Santa Clara University, 95053, Santa Clara, CA aut NATIONALLICENCE 700 1- Miller Christopher Jesse H. Jones School of Administration, Rice University, 77251, Houston, TX aut NATIONALLICENCE 773 0- Marketing Letters Kluwer Academic Publishers 3/4(1992-10-01), 371-382 0923-0645 3:4<371 1992 3 11002 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer