caa a22 4500 469067322 CHVBK 20180323132912.0 cr unu---uuuuu 170328e19921001xx s 000 0 eng 10.1007/BF00993920 doi (NATIONALLICENCE)springer-10.1007/BF00993920 Efficient choice set designs for estimating availability cross-effects models [Elektronische Daten] [Donald Anderson, James Wiley] Batsell and Polking proposed a discrete choice model which incorporates the availability (presence or absence) of competing brands into the utility of each brand under study. The information on relative impacts of adding or deleting brands is of strategic interest, and models that do not incorporate such effects may be misleading. The designs suggested by Batsell and Polking have 2m−m−1 choice sets. Even with as few as 10=m brands, this requires over 1000 choice sets. In this paper we provide a catalog of designs for estimating cross effects models in as few as 2m−1 choice sets. This will make cross effects modelling practical in a wide range of academic and commercial settings. Kluwer Academic Publishers, 1992 Discrete Choice nationallicence Cross Effects Models nationallicence Hadamard Designs nationallicence Anderson Donald Department of Statistics, University of Wyoming, P.O. Box 3332, 82071-3332, Laramie, Wyoming aut Wiley James Department of Marketing and Economic Analysis, University of Alberta, T6G-2R6, Edmonton, Alberta, Canada aut Marketing Letters Kluwer Academic Publishers 3/4(1992-10-01), 357-370 0923-0645 3:4<357 1992 3 11002 https://doi.org/10.1007/BF00993920 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF00993920 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Anderson Donald Department of Statistics, University of Wyoming, P.O. Box 3332, 82071-3332, Laramie, Wyoming aut NATIONALLICENCE 700 1- Wiley James Department of Marketing and Economic Analysis, University of Alberta, T6G-2R6, Edmonton, Alberta, Canada aut NATIONALLICENCE 773 0- Marketing Letters Kluwer Academic Publishers 3/4(1992-10-01), 357-370 0923-0645 3:4<357 1992 3 11002 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer