caa a22 4500 469067349 CHVBK 20180323132912.0 cr unu---uuuuu 170328e19921001xx s 000 0 eng 10.1007/BF00993923 doi (NATIONALLICENCE)springer-10.1007/BF00993923 Narayanan Sunder University of Illinois, 119 Gregory Hall, 61801, Urbana, IL aut Incorporating heterogeneous adoption rates in new product diffusion: A model and empirical investigations [Elektronische Daten] [Sunder Narayanan] This paper presents a stochastic model of the adoption process for durables that explicitly incorporates heterogeneity in adoption rates among the consumers. The model assumes that the individual adoption times follow the Weibull distribution. Heterogeneity in adoption rates is represented by the gamma distribution. The resulting Burr distribution is more general than the Bass model, fits data as well as the Bass model estimated using OLS regression, and has parameters that can be used to make inferences about individual adoption behavior without being influenced by spurious aggregation effects. Kluwer Academic Publishers, 1992 Stochastic Model nationallicence Adoption Process nationallicence Product Diffusion nationallicence Marketing Letters Kluwer Academic Publishers 3/4(1992-10-01), 395-406 0923-0645 3:4<395 1992 3 11002 https://doi.org/10.1007/BF00993923 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF00993923 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Narayanan Sunder University of Illinois, 119 Gregory Hall, 61801, Urbana, IL aut NATIONALLICENCE 773 0- Marketing Letters Kluwer Academic Publishers 3/4(1992-10-01), 395-406 0923-0645 3:4<395 1992 3 11002 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer