caa a22 4500 469067357 CHVBK 20180323132912.0 cr unu---uuuuu 170328e19921001xx s 000 0 eng 10.1007/BF00993916 doi (NATIONALLICENCE)springer-10.1007/BF00993916 Drumwright Minette Harvard University, Leverett L4, 02138, Cambridge, MA aut A demonstration of anomalies in evaluations of bundling [Elektronische Daten] [Minette Drumwright] The paper investigates the premise that bundling prompts consumers to purchase more than they ordinarily would. Two theoretical justifications for increased purchasing with bundling are reviewed, and an experiment regarding consumer evaluation of bundling is reported. Anomalies in the experimental results demonstrate that bundles appear to create contexts that influence evaluation and choice, and some support for increased purchasing was found. Further research is needed to understand more fully the bundle context, the effects created and the process evoked. Kluwer Academic Publishers, 1992 Bundling nationallicence Evaluation nationallicence Choice nationallicence Marketing Letters Kluwer Academic Publishers 3/4(1992-10-01), 311-321 0923-0645 3:4<311 1992 3 11002 https://doi.org/10.1007/BF00993916 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF00993916 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Drumwright Minette Harvard University, Leverett L4, 02138, Cambridge, MA aut NATIONALLICENCE 773 0- Marketing Letters Kluwer Academic Publishers 3/4(1992-10-01), 311-321 0923-0645 3:4<311 1992 3 11002 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer