caa a22 4500 469067365 CHVBK 20180323132912.0 cr unu---uuuuu 170328e19920401xx s 000 0 eng 10.1007/BF00993992 doi (NATIONALLICENCE)springer-10.1007/BF00993992 Are null results becoming an endangered species in marketing? [Elektronische Daten] [Raymond Hubbard, J. Armstrong] Editorial procedures in the social and biomedical sciences are said to promote studies that falsely reject the null hypothesis. This problem may also exist in major marketing journals. Of 692 papers using statistical significance tests sampled from theJournal of Marketing, Journal of Marketing Research, andJournal of Consumer Research between 1974 and 1989, only 7.8% failed to reject the null hypothesis. The percentage of null results declined by one-half from the 1970s to the 1980s. TheJM and theJMR registered marked decreases. The small percentage of insignificant results could not be explained as being due to inadequate statistical power. Kluwer Academic Publishers, 1992 File Drawer Problem nationallicence Null Results nationallicence Publication Bias nationallicence Statistical Power Analysis nationallicence Statistical Significance nationallicence Hubbard Raymond College of Business and Administration, Drake University, 50311, Des Moines, IA aut Armstrong J. The Wharton School, University of Pennsylvania, 19104, Philadelphia, PA aut Marketing Letters Kluwer Academic Publishers 3/2(1992-04-01), 127-136 0923-0645 3:2<127 1992 3 11002 https://doi.org/10.1007/BF00993992 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF00993992 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Hubbard Raymond College of Business and Administration, Drake University, 50311, Des Moines, IA aut NATIONALLICENCE 700 1- Armstrong J. The Wharton School, University of Pennsylvania, 19104, Philadelphia, PA aut NATIONALLICENCE 773 0- Marketing Letters Kluwer Academic Publishers 3/2(1992-04-01), 127-136 0923-0645 3:2<127 1992 3 11002 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer