caa a22 4500 469067446 CHVBK 20180323132912.0 cr unu---uuuuu 170328e19920401xx s 000 0 eng 10.1007/BF00993998 doi (NATIONALLICENCE)springer-10.1007/BF00993998 Processing numerical versus verbal attribute information: A study using information acquisition patterns [Elektronische Daten] [Madhubalan Viswanathan, Sunder Narayanan] Past studies on the differences between the processing of numerical and verbal information have typically considered numerical information in the form of ratings on a scale (scale-value numerical information). They have not focussed on numerical information in their natural unit of measurement (natural-value numerical information), which is more commonly found in marketing communications. This study tests previous findings using natural-value numerical information instead of scale-value numerical information under learning and choice tasks. Results suggest important differences between the processing of natural-value and scale-value numerical information. Kluwer Academic Publishers, 1992 Natural-Value Numerical Information nationallicence Scale-Value Numerical Information nationallicence Within-Attribute Search nationallicence Within-Brand Search nationallicence Viswanathan Madhubalan Department of Business Administration, University of Illinois, 313 Commerce West, Champaign, IL aut Narayanan Sunder Department of Advertising, University of Illinois, 119 Gregory Hall, 61801, Urbana, IL aut Marketing Letters Kluwer Academic Publishers 3/2(1992-04-01), 201-208 0923-0645 3:2<201 1992 3 11002 https://doi.org/10.1007/BF00993998 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF00993998 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Viswanathan Madhubalan Department of Business Administration, University of Illinois, 313 Commerce West, Champaign, IL aut NATIONALLICENCE 700 1- Narayanan Sunder Department of Advertising, University of Illinois, 119 Gregory Hall, 61801, Urbana, IL aut NATIONALLICENCE 773 0- Marketing Letters Kluwer Academic Publishers 3/2(1992-04-01), 201-208 0923-0645 3:2<201 1992 3 11002 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer