caa a22 4500 475789482 CHVBK 20180406123707.0 cr unu---uuuuu 170329e20000801xx s 000 0 eng 10.1023/A:1019105920390 doi (NATIONALLICENCE)springer-10.1023/A:1019105920390 Forecasting demand for low earth orbit mobile satellite service in Korea [Elektronische Daten] [Duk Jun, Seon Kim, Myoung Park, Moon Bae, Yoon Park, Young Joo] Forecasting a new service diffusion process is critical in designing marketing strategies and analyzing the costs and benefits for service providers. It is very difficult, however, in cases that data are not available. We suggest the combination of analogy and survey to forecast the demand for Low Earth Orbit (LEO) mobile satellite service in Korea. First, we analyze the diffusion of existing mobile phone service, which is similar to LEO service. The diffusion parameters for mobile phone service are then used in a model for LEO service. A survey was made on two hundred fifty‐five subscribers of existing mobile phone service in Korea. We estimate the potential market size of LEO service by applying the logit model to the survey data. Then, we forecast the annual demand for LEO service in Korea from 1998 to 2005. We also derive the price elasticity of market potential of LEO service. Kluwer Academic Publishers, 2000 Jun Duk Graduate School of Management, KAIST, 207‐43 Cheongryangri‐Dong, Dongdaemun‐Gu, 130‐012, Seoul, Korea aut Kim Seon Graduate School of Management, KAIST, 207‐43 Cheongryangri‐Dong, Dongdaemun‐Gu, 130‐012, Seoul, Korea aut Park Myoung Hansung University, Korea aut Bae Moon ETRI, Taejon, Korea aut Park Yoon Graduate School of Management, KAIST, 207‐43 Cheongryangri‐Dong, Dongdaemun‐Gu, 130‐012, Seoul, Korea aut Joo Young ETRI, Taejon, Korea aut Telecommunication Systems Kluwer Academic Publishers 14/1-4(2000-08-01), 311-319 1018-4864 14:1-4<311 2000 14 11235 https://doi.org/10.1023/A:1019105920390 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1023/A:1019105920390 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Jun Duk Graduate School of Management, KAIST, 207‐43 Cheongryangri‐Dong, Dongdaemun‐Gu, 130‐012, Seoul, Korea aut NATIONALLICENCE 700 1- Kim Seon Graduate School of Management, KAIST, 207‐43 Cheongryangri‐Dong, Dongdaemun‐Gu, 130‐012, Seoul, Korea aut NATIONALLICENCE 700 1- Park Myoung Hansung University, Korea aut NATIONALLICENCE 700 1- Bae Moon ETRI, Taejon, Korea aut NATIONALLICENCE 700 1- Park Yoon Graduate School of Management, KAIST, 207‐43 Cheongryangri‐Dong, Dongdaemun‐Gu, 130‐012, Seoul, Korea aut NATIONALLICENCE 700 1- Joo Young ETRI, Taejon, Korea aut NATIONALLICENCE 773 0- Telecommunication Systems Kluwer Academic Publishers 14/1-4(2000-08-01), 311-319 1018-4864 14:1-4<311 2000 14 11235 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer