caa a22 4500 475797841 CHVBK 20180406123729.0 cr unu---uuuuu 170329e20000201xx s 000 0 eng 10.1007/BF01227495 doi (NATIONALLICENCE)springer-10.1007/BF01227495 Javier Casado-Izaga F. Department of Economics, Faculty CC. EE., University of the Basque Country, Avenida L. Aguirre, 83, E-48015, Bilbao, Spain aut Location decisions: The role of uncertainty about consumer tastes [Elektronische Daten] [F. Javier Casado-Izaga] This paper analyzes to what extent firms make decisions about location based on uncertainty about consumer tastes. The model used in this analysis incorporates a linear city and quadratic consumer-transportation costs. In this framework, when firms choose locations, or in other words, choose the kind of product they are going to manufacture, they ignore the location, or real tastes, of their consumers. The existence of uncertainty raises the degree of product differentiation, because the anti-competitive effect that arises as distance from rivals increases counteracts the reduction in the degree of differentiation provided by the demand effect. Springer-Verlag, 2000 Maximum differentiation nationallicence linear city nationallicence firm location nationallicence demand uncertainty nationallicence L13 nationallicence D43 nationallicence Journal of Economics Springer-Verlag 71/1(2000-02-01), 31-46 0931-8658 71:1<31 2000 71 712 https://doi.org/10.1007/BF01227495 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF01227495 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Javier Casado-Izaga F. Department of Economics, Faculty CC. EE., University of the Basque Country, Avenida L. Aguirre, 83, E-48015, Bilbao, Spain aut NATIONALLICENCE 773 0- Journal of Economics Springer-Verlag 71/1(2000-02-01), 31-46 0931-8658 71:1<31 2000 71 712 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer