caa a22 4500 475813006 CHVBK 20180406123801.0 cr unu---uuuuu 170329e20000901xx s 000 0 eng 10.1023/A:1007138219753 doi (NATIONALLICENCE)springer-10.1023/A:1007138219753 The Information Content of Magazine Advertising in Market and Transition Economies [Elektronische Daten] [Erica van Herpen, Rik Pieters, Jana Fidrmucova, Peter Roosenboom] This study examines differences in the information content of magazine advertisements across market and transition economies in Europe. Content analyses are performed on 396 advertisements that appeared in women's magazines in the Russian Federation, the Czech Republic, the Netherlands, and the United Kingdom. Results of statistical analyses reveal marked differences between economies with respect to the information content of advertisements. Compared to market economies, advertisements in transition economies contain significantly more product-related information, and focus less on consumers' life style. In addition, they contain more prize winning contests and their glossy magazines contain more availability information. The study also explores reasons for these differences and discusses their implications. Kluwer Academic Publishers, 2000 van Herpen Erica Department of Business Adminstration, Tilburg University, PO Box 90153, NL-5000 LE, Tilburg, The Netherlands aut Pieters Rik Department of Business Adminstration, Tilburg University, PO Box 90153, NL-5000 LE, Tilburg, The Netherlands aut Fidrmucova Jana Department of Business Adminstration, Tilburg University, PO Box 90153, NL-5000 LE, Tilburg, The Netherlands aut Roosenboom Peter Department of Business Adminstration, Tilburg University, PO Box 90153, NL-5000 LE, Tilburg, The Netherlands aut Journal of Consumer Policy Kluwer Academic Publishers 23/3(2000-09-01), 257-283 0168-7034 23:3<257 2000 23 10603 https://doi.org/10.1023/A:1007138219753 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1023/A:1007138219753 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- van Herpen Erica Department of Business Adminstration, Tilburg University, PO Box 90153, NL-5000 LE, Tilburg, The Netherlands aut NATIONALLICENCE 700 1- Pieters Rik Department of Business Adminstration, Tilburg University, PO Box 90153, NL-5000 LE, Tilburg, The Netherlands aut NATIONALLICENCE 700 1- Fidrmucova Jana Department of Business Adminstration, Tilburg University, PO Box 90153, NL-5000 LE, Tilburg, The Netherlands aut NATIONALLICENCE 700 1- Roosenboom Peter Department of Business Adminstration, Tilburg University, PO Box 90153, NL-5000 LE, Tilburg, The Netherlands aut NATIONALLICENCE 773 0- Journal of Consumer Policy Kluwer Academic Publishers 23/3(2000-09-01), 257-283 0168-7034 23:3<257 2000 23 10603 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer