caa a22 4500 475813014 CHVBK 20180406123802.0 cr unu---uuuuu 170329e20001201xx s 000 0 eng 10.1023/A:1007253306383 doi (NATIONALLICENCE)springer-10.1023/A:1007253306383 Kaufman-Scarborough Carol School of Business, Rutgers University, 227 Penn St., 08102 - 1656, Camden, NJ, USA aut Seeing Through the Eyes of the Color-Deficient Shopper: Consumer Issues for Public Policy [Elektronische Daten] [Carol Kaufman-Scarborough] The need for understandable consumer information is critical in today's complex shopping environment. New sources of information emerge on almost a daily basis, yet portions of many messages go unnoticed or are misunderstood. Many persons have impaired or limited perceptual abilities as part of congenital or illness-related conditions, yet their specific experiences, problems, and needs have been infrequently addressed. In the present study, the author examines color-deficient vision and its impacts upon consumer emotions, enjoyment, efficiency, and safety-related aspects of shopping, product use, and advertising comprehension. The responses of actual color-deficient shoppers are examined for common problems, and implications are given for public policy. Kluwer Academic Publishers, 2000 Journal of Consumer Policy Kluwer Academic Publishers 23/4(2000-12-01), 461-492 0168-7034 23:4<461 2000 23 10603 https://doi.org/10.1023/A:1007253306383 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1023/A:1007253306383 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Kaufman-Scarborough Carol School of Business, Rutgers University, 227 Penn St., 08102 - 1656, Camden, NJ, USA aut NATIONALLICENCE 773 0- Journal of Consumer Policy Kluwer Academic Publishers 23/4(2000-12-01), 461-492 0168-7034 23:4<461 2000 23 10603 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer