caa a22 4500 477046797 CHVBK 20180405111332.0 cr unu---uuuuu 170330e19961201xx s 000 0 eng 10.1007/BF00411502 doi (NATIONALLICENCE)springer-10.1007/BF00411502 Friedman Monroe aut A positive approach to organized consumer action: The "buycott” as an alternative to the boycott [Elektronische Daten] [Monroe Friedman] Kollektive Konsumentenaktion als positive Rückmeldung: der "Buycott” als Alternative zum "Boycott” A survey of the consumer research literature revealed few instances of "consumer buycotts,” i.e., efforts by consumer activists to induce shoppers to buy the products or services of selected companies in order to reward these firms for behavior consistent with the goals of the activists. The few cases did however prompt some thoughts on the development of a conceptual framework for understanding the place of buycotts on a consumer activist agenda. The framework is briefly described and examples presented of prospective uses to be made of buycotts by consumer groups. Also presented is a set of basic research questions concerning buycotts which should be of interest to scholars as well as practitioners. Kluwer Academic Publishers, 1996 Journal of Consumer Policy Kluwer Academic Publishers 19/4(1996-12-01), 439-451 0168-7034 19:4<439 1996 19 10603 https://doi.org/10.1007/BF00411502 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF00411502 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Friedman Monroe aut NATIONALLICENCE 773 0- Journal of Consumer Policy Kluwer Academic Publishers 19/4(1996-12-01), 439-451 0168-7034 19:4<439 1996 19 10603 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer