caa a22 4500 477046924 CHVBK 20180405111332.0 cr unu---uuuuu 170330e19960601xx s 000 0 eng 10.1007/BF00412471 doi (NATIONALLICENCE)springer-10.1007/BF00412471 The perceived utility of information presented via electronic decision aids: A consumer perspective [Elektronische Daten] [Donna Hill, Maryon King, Eli Cohen] Der wahrgenommene Nutzen von Informationen, die durch elektronische Entscheidungshilfen bereitgestellt werden: eine Verbraucherperspektive Recent advancements in electronic technology have made possible a viable alternative information delivery system in the form of Electronic Decision Aids (EDAs). However, consumers will only benefit from such technological innovations if they are perceived to be useful in facilitating the decision making process. The current study investigates the effects of type of EDA format (autonomous versus dominant) and provision of educational information on the perceived utility of information presented via an electronic decision aid. In addition, the relationships between these two dimensions and specific consumer characteristics, including product familiarity, computer familiarity, and locus of control, as well as product type (search versus experience goods) are systematically identified and evaluated. Results suggest that selection of an appropriate format depends upon the nature of the product being selected, while inclusion of educational information enhances perceived utility of the information in selecting both types of products. Kluwer Academic Publishers, 1996 Hill Donna aut King Maryon aut Cohen Eli aut Journal of Consumer Policy Kluwer Academic Publishers 19/2(1996-06-01), 137-166 0168-7034 19:2<137 1996 19 10603 https://doi.org/10.1007/BF00412471 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/BF00412471 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Hill Donna aut NATIONALLICENCE 700 1- King Maryon aut NATIONALLICENCE 700 1- Cohen Eli aut NATIONALLICENCE 773 0- Journal of Consumer Policy Kluwer Academic Publishers 19/2(1996-06-01), 137-166 0168-7034 19:2<137 1996 19 10603 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer