caa a22 4500 477122566 CHVBK 20180405111640.0 cr unu---uuuuu 170330e19970301xx s 000 0 eng 10.1023/A:1026227919514 doi (NATIONALLICENCE)springer-10.1023/A:1026227919514 Frank Robert Health Science Center, University of Florida, College of Health Professions, 32610-0185, Gainesville, Florida aut Marketing Psychology at Academic Health Centers [Elektronische Daten] [Robert Frank] The administrative structure of academic health centers is reviewed, with a view to understanding the issues of marketing psychological services within that setting. The slow changes at academic health centers to new practice styles requires psychology to formulate a market strategy addressing the traditional specialist model and another plan responsive to the emerging model emphasizing primary care. Market targets for psychologists include administration, physicians, and patients. Presently, the Association of Medical School Psychologists is working with the Association of Academic Health Centers to design a marketing program targeting leaders at academic health centers. Plenum Publishing Corporation, 1997 health psychology nationallicence medical settings nationallicence marketing nationallicence academic health centers nationallicence Journal of Clinical Psychology in Medical Settings Kluwer Academic Publishers-Plenum Publishers 4/1(1997-03-01), 41-49 1068-9583 4:1<41 1997 4 10880 https://doi.org/10.1023/A:1026227919514 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1023/A:1026227919514 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Frank Robert Health Science Center, University of Florida, College of Health Professions, 32610-0185, Gainesville, Florida aut NATIONALLICENCE 773 0- Journal of Clinical Psychology in Medical Settings Kluwer Academic Publishers-Plenum Publishers 4/1(1997-03-01), 41-49 1068-9583 4:1<41 1997 4 10880 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer