caa a22 4500 477128521 CHVBK 20180405111657.0 cr unu---uuuuu 170330e19971101xx s 000 0 eng 10.1023/A:1012182419037 doi (NATIONALLICENCE)springer-10.1023/A:1012182419037 Understanding How Elderly Patients Process Drug Information: A Test of a Theory of Information Processing [Elektronische Daten] [Thomas Christensen, Frank Ascione, Richard Bagozzi] Purpose. The goal of this research was to apply a well-known model of consumer behavior, the Elaboration Likelihood Model (ELM), to 'direct-to-consumer' advertising of prescription drugs aimed at elderly consumers. In particular, the specific aim was to determine whether the effect of promotional aspects of consumer drug advertising predicted by the ELM could be demonstrated on elderly consumers' product attitudes and perceptions of risk. Methods. Subject reaction to a fictitious drug advertisement was assessed using a 2 × 2 × 2 factorial design based on the theoretical concepts of the ELM. The advertisement message varied in the expertise of the product endorser, the expected involvement or interest level of the study subject, and the content of the advertisement message. Results. Analysis of variance revealed a three-way interaction effect between involvement, argument quality, and source credibility on subjects' attitudes toward the product [F(l, 123) = 4.77, p = 0.03] and perceptions of risk [F(l, 118) = 3.22, p = 0.08]. The information content of the ads had an impact on subject's attitudes under the low involvement/low credibility condition but not the low involvement/ high credibility condition. Under high involvement conditions, the information content of the ad impacted attitudes under both the high and low credibility conditions. Conclusions. It appears that the ELM may be a useful model for determining when elderly individuals are more likely to be influenced by the information content or the promotional aspects of consumer advertisements for prescription drugs. Plenum Publishing Corporation, 1997 advertising nationallicence prescription drugs nationallicence consumer behavior nationallicence elaboration likelihood model nationallicence risk perception nationallicence Christensen Thomas Department of Pharmacy Practice, North Dakota State University, Fargo, North Dakota aut Ascione Frank College of Pharmacy, University of Michigan, Ann Arbor, Michigan aut Bagozzi Richard Michigan Business School, University of Michigan, Ann Arbor, Michigan aut Pharmaceutical Research Kluwer Academic Publishers-Plenum Publishers 14/11(1997-11-01), 1589-1596 0724-8741 14:11<1589 1997 14 11095 https://doi.org/10.1023/A:1012182419037 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1023/A:1012182419037 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Christensen Thomas Department of Pharmacy Practice, North Dakota State University, Fargo, North Dakota aut NATIONALLICENCE 700 1- Ascione Frank College of Pharmacy, University of Michigan, Ann Arbor, Michigan aut NATIONALLICENCE 700 1- Bagozzi Richard Michigan Business School, University of Michigan, Ann Arbor, Michigan aut NATIONALLICENCE 773 0- Pharmaceutical Research Kluwer Academic Publishers-Plenum Publishers 14/11(1997-11-01), 1589-1596 0724-8741 14:11<1589 1997 14 11095 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer