caa a22 4500 477138721 CHVBK 20180405111726.0 cr unu---uuuuu 170330e19970401xx s 000 0 eng 10.1023/A:1024933720131 doi (NATIONALLICENCE)springer-10.1023/A:1024933720131 Determinants of Charitable Giving of Business School Alumni [Elektronische Daten] [Albert Okunade, Robert Berl] This study investigated the propensity of Business School alumni to donate cash to the alma mater. A logit regression model was fitted to the survey response data from the 1955/56-1990/91 alumni of a large, Carnegie-classified, Doctoral University I public higher educational institution. The marginal probability of giving was found to be significantly related to factors such as time since graduation, major area of degree, willingness to recommend the university to others, household attributes and family ties to the alma mater, the number of other voluntary donors known, and the availability of matching gift accounts where alumni are employed. The logit estimates can be used to predict the likelihood of giving and for selecting fund-raising prospects more efficiently. Potentially rich future research directions are explored. Human Sciences Press, Inc., 1997 Okunade Albert Economics Department, The University of Memphis, Rm. 400BB (FCBE), 38152, Memphis, TN aut Berl Robert Department of Marketing, The University of Memphis, Rm. 302BB (FCBE), 38152, Memphis, TN aut Research in Higher Education Kluwer Academic Publishers-Plenum Publishers 38/2(1997-04-01), 201-214 0361-0365 38:2<201 1997 38 11162 https://doi.org/10.1023/A:1024933720131 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1023/A:1024933720131 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Okunade Albert Economics Department, The University of Memphis, Rm. 400BB (FCBE), 38152, Memphis, TN aut NATIONALLICENCE 700 1- Berl Robert Department of Marketing, The University of Memphis, Rm. 302BB (FCBE), 38152, Memphis, TN aut NATIONALLICENCE 773 0- Research in Higher Education Kluwer Academic Publishers-Plenum Publishers 38/2(1997-04-01), 201-214 0361-0365 38:2<201 1997 38 11162 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer