naa a22 4500 510735843 CHVBK 20180411083009.0 cr unu---uuuuu 180411e20130401xx s 000 0 eng 10.1007/s11573-012-0648-y doi (NATIONALLICENCE)springer-10.1007/s11573-012-0648-y EDLP versus Hi-Lo pricing strategies in retailing—a state of the art article [Elektronische Daten] [Martin Fassnacht, Sabine El Husseini] The pricing strategy is seen as one of the five most important priorities in retail management. Over the past years, price wars have emerged and price has become an even more focal point of retailers' agendas. Especially grocery retailers operate on very low margins and have fallen into a price-promotion trap, pressured both by competition and consumers. In times of intensive competition it is getting even more important for retailers to focus on profitable and successful pricing strategies. Furthermore, retailers act under complex circumstances, especially because of broad assortments, and should therefore define a clear framework for their pricing strategy. There are several studies which have been published on pricing strategy in retailing during the last years, but no comprehensive literature review of this topic with its determinants and outcomes exists. Based on the theoretical and conceptual foundations of pricing strategy in retailing, all relevant conceptual and empirical studies are analyzed. First, the different definitions of pricing strategy in retailing are examined and systemized. Furthermore, a division into studies on determinants and outcomes of pricing strategy in retailing is included followed by a discussion of main and further results. Based on this analysis of the existing literature, avenues for further research are identified and prioritized. Springer-Verlag Berlin Heidelberg, 2013 Retailer pricing strategy nationallicence Hi-Lo nationallicence EDLP nationallicence Fassnacht Martin Lehrstuhl für Marketing und Handel (Otto Beisheim-Stiftungslehrstuhl), WHU—Otto Beisheim School of Management, Burgplatz 2, 56179, Vallendar, Germany aut El Husseini Sabine Lehrstuhl für Marketing und Handel (Otto Beisheim-Stiftungslehrstuhl), WHU—Otto Beisheim School of Management, Burgplatz 2, 56179, Vallendar, Germany aut Journal of Business Economics Springer-Verlag 83/3(2013-04-01), 259-289 0044-2372 83:3<259 2013 83 11573 https://doi.org/10.1007/s11573-012-0648-y text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s11573-012-0648-y text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Fassnacht Martin Lehrstuhl für Marketing und Handel (Otto Beisheim-Stiftungslehrstuhl), WHU—Otto Beisheim School of Management, Burgplatz 2, 56179, Vallendar, Germany aut NATIONALLICENCE 700 1- El Husseini Sabine Lehrstuhl für Marketing und Handel (Otto Beisheim-Stiftungslehrstuhl), WHU—Otto Beisheim School of Management, Burgplatz 2, 56179, Vallendar, Germany aut NATIONALLICENCE 773 0- Journal of Business Economics Springer-Verlag 83/3(2013-04-01), 259-289 0044-2372 83:3<259 2013 83 11573 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer