naa a22 4500 510735983 CHVBK 20180411083010.0 cr unu---uuuuu 180411e20130701xx s 000 0 eng 10.1007/s11573-013-0663-7 doi (NATIONALLICENCE)springer-10.1007/s11573-013-0663-7 Dynamic pricing with strategic customers [Elektronische Daten] [Jochen Gönsch, Robert Klein, Michael Neugebauer, Claudius Steinhardt] This paper provides an overview of the literature on dynamic pricing with strategic customers. In the past, research on dynamic pricing was mostly concerned with optimally pricing products over time in a market with myopic customers. In recent years, the consideration of strategic customers, who can delay a purchase to take advantage of a future discount, has dramatically increased. This paper's main contribution is the development of a comprehensive classification scheme to structure the field of research and, based upon this, a systematic overview of all relevant papers. We then present in detail the various aspects considered in the literature together with their motivation from industry and state the major findings of the most relevant papers. Further attention is given to important problem extensions proposed in the literature that have been considered in only a few papers and are usually motivated by specific practical applications. Finally, promising directions for future research are indicated. Springer-Verlag Berlin Heidelberg, 2013 Dynamic pricing nationallicence Strategic customers nationallicence Optimization nationallicence Gönsch Jochen Department of Analytics and Optimization, University of Augsburg, 86135, Augsburg, Germany aut Klein Robert Department of Analytics and Optimization, University of Augsburg, 86135, Augsburg, Germany aut Neugebauer Michael Department of Analytics and Optimization, University of Augsburg, 86135, Augsburg, Germany aut Steinhardt Claudius Department of Analytics and Optimization, University of Augsburg, 86135, Augsburg, Germany aut Journal of Business Economics Springer-Verlag 83/5(2013-07-01), 505-549 0044-2372 83:5<505 2013 83 11573 https://doi.org/10.1007/s11573-013-0663-7 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s11573-013-0663-7 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Gönsch Jochen Department of Analytics and Optimization, University of Augsburg, 86135, Augsburg, Germany aut NATIONALLICENCE 700 1- Klein Robert Department of Analytics and Optimization, University of Augsburg, 86135, Augsburg, Germany aut NATIONALLICENCE 700 1- Neugebauer Michael Department of Analytics and Optimization, University of Augsburg, 86135, Augsburg, Germany aut NATIONALLICENCE 700 1- Steinhardt Claudius Department of Analytics and Optimization, University of Augsburg, 86135, Augsburg, Germany aut NATIONALLICENCE 773 0- Journal of Business Economics Springer-Verlag 83/5(2013-07-01), 505-549 0044-2372 83:5<505 2013 83 11573 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer