naa a22 4500 510759785 CHVBK 20180411083135.0 cr unu---uuuuu 180411e20130301xx s 000 0 eng 10.1007/s12525-012-0091-5 doi (NATIONALLICENCE)springer-10.1007/s12525-012-0091-5 Continuance of mHealth services at the bottom of the pyramid: the roles of service quality and trust [Elektronische Daten] [Shahriar Akter, Pradeep Ray, John D'Ambra] Continued usage of information systems (or, IS continuance) has proven to be a critical success parameter for ICT implementation at the top of the global economic pyramid. However, there are few studies which have explored continued IS usage at the bottom of the economic pyramid (BOP) though it represents the majority of the world's population. To fill this knowledge gap, this study develops an mHealth continuance model at the BOP framing the impact of two post adoption expectation beliefs (i.e., perceived service quality and perceived trust). This study extends ECM (expectation confirmation model) perspective synthesizing the extant literature on continued IS usage, service quality and consumer trust. The proposed model was empirically tested within the context of mHealth (mobile health) services at the BOP, applying PLS (partial least squares) under a cross sectional study. The findings confirm that both perceived service quality and perceived trust have significant explanatory power under an integrated ECM providing superior prediction of continuance intentions. The study concludes by discussing conceptual contributions, practical implications, limitations and future research directions. Institute of Information Management, University of St. Gallen, 2012 ECM (expectation confirmation model) nationallicence BOP (bottom of the pyramid) nationallicence Service quality nationallicence Consumer trust nationallicence PLS path analysis nationallicence Akter Shahriar School of Management and Marketing, University of Wollongong, 2522, New South Wales, Australia aut Ray Pradeep Australian School of Business, University of New South Wales, 2052, New South Wales, Australia aut D'Ambra John Australian School of Business, University of New South Wales, 2052, New South Wales, Australia aut Electronic Markets Springer-Verlag 23/1(2013-03-01), 29-47 1019-6781 23:1<29 2013 23 12525 https://doi.org/10.1007/s12525-012-0091-5 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s12525-012-0091-5 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Akter Shahriar School of Management and Marketing, University of Wollongong, 2522, New South Wales, Australia aut NATIONALLICENCE 700 1- Ray Pradeep Australian School of Business, University of New South Wales, 2052, New South Wales, Australia aut NATIONALLICENCE 700 1- D'Ambra John Australian School of Business, University of New South Wales, 2052, New South Wales, Australia aut NATIONALLICENCE 773 0- Electronic Markets Springer-Verlag 23/1(2013-03-01), 29-47 1019-6781 23:1<29 2013 23 12525 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer