naa a22 4500 510759882 CHVBK 20180411083135.0 cr unu---uuuuu 180411e20130901xx s 000 0 eng 10.1007/s12525-012-0118-y doi (NATIONALLICENCE)springer-10.1007/s12525-012-0118-y Internet marketing: a content analysis of the research [Elektronische Daten] [J. Corley II, Zack Jourdan, W. Ingram] The amount of research related to Internet marketing has grown rapidly since the dawn of the Internet Age. A review of the literature base will help identify the topics that have been explored as well as identify topics for further research. This research project collects, synthesizes, and analyses both the research strategies (i.e., methodologies) and content (e.g., topics, focus, categories) of the current literature, and then discusses an agenda for future research efforts. We analyzed 411 articles published over the past eighteen years (1994-present) in thirty top Information Systems (IS) journals and 22 articles in the top 5 Marketing journals. The results indicate an increasing level of activity during the 18-year period, a biased distribution of Internet marketing articles focused on exploratory methodologies, and several research strategies that were either underrepresented or absent from the pool of Internet marketing research. We also identified several subject areas that need further exploration. The compilation of the methodologies used and Internet marketing topics being studied can serve to motivate researchers to strengthen current research and explore new areas of this research. Institute of Information Management, University of St. Gallen, 2013 Internet marketing nationallicence Business models nationallicence Internet advertising nationallicence E-commerce nationallicence Literature review nationallicence Content analysis nationallicence Corley II J. Walker College of Business, Computer Information Systems, Appalachian State University, 2113 Raley Hall, ASU Box 32049, 28608-2049, Boone, NC, USA aut Jourdan Zack IS & DS, School of Business, Auburn University at Montgomery, 310H Clement Hall, PO Box 244023, 36124-4023, Montgomery, AL, USA aut Ingram W. IS & DS, School of Business, Auburn University at Montgomery, 310H Clement Hall, PO Box 244023, 36124-4023, Montgomery, AL, USA aut Electronic Markets Springer Berlin Heidelberg 23/3(2013-09-01), 177-204 1019-6781 23:3<177 2013 23 12525 https://doi.org/10.1007/s12525-012-0118-y text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s12525-012-0118-y text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Corley II J. Walker College of Business, Computer Information Systems, Appalachian State University, 2113 Raley Hall, ASU Box 32049, 28608-2049, Boone, NC, USA aut NATIONALLICENCE 700 1- Jourdan Zack IS & DS, School of Business, Auburn University at Montgomery, 310H Clement Hall, PO Box 244023, 36124-4023, Montgomery, AL, USA aut NATIONALLICENCE 700 1- Ingram W. IS & DS, School of Business, Auburn University at Montgomery, 310H Clement Hall, PO Box 244023, 36124-4023, Montgomery, AL, USA aut NATIONALLICENCE 773 0- Electronic Markets Springer Berlin Heidelberg 23/3(2013-09-01), 177-204 1019-6781 23:3<177 2013 23 12525 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer