naa a22 4500 510759890 CHVBK 20180411083135.0 cr unu---uuuuu 180411e20130901xx s 000 0 eng 10.1007/s12525-012-0114-2 doi (NATIONALLICENCE)springer-10.1007/s12525-012-0114-2 Understanding the substitution effect between online and traditional channels: evidence from product attributes perspective [Elektronische Daten] [Quansheng Wang, Peijian Song, Xue Yang] The substitution effect between online and traditional channel has received considerable attention from academics and practitioners; however, little is known about the relative size of the substitution effect in different contexts. Since product attributes classification has been recognized as a useful way to evaluate the potential influence of the Internet as a marketing channel, the current study explored the extent to which the relative size of the substitution effect is the function of the product attributes. Drawing upon cross-channel dissynergy and status quo bias theory, we proposed and validated a research model on Chinese Internet users utilizing survey methods. The findings revealed a significant substitution effect between online and traditional channels, and this result was robust across different product categories. Moreover, the substitutive effect was more evident for search goods compared to experience goods. This study also found the direct influence of product involvement on purchase channel choice. This study contributes to both research and practice by advancing our understanding of cross-channel dissynergy and, more specifically, it provides insights into the design of cross-channel coordination strategies. Institute of Information Management, University of St. Gallen, 2012 Multichannel nationallicence Substitution effect nationallicence Status quo bias nationallicence Search and experience goods nationallicence Product involvement nationallicence Wang Quansheng School of Business, Nanjing University, No. 22, Hankou Road, 210093, Nanjing, China aut Song Peijian School of Business, Nanjing University, No. 22, Hankou Road, 210093, Nanjing, China aut Yang Xue School of Business, Nanjing University, No. 22, Hankou Road, 210093, Nanjing, China aut Electronic Markets Springer Berlin Heidelberg 23/3(2013-09-01), 227-239 1019-6781 23:3<227 2013 23 12525 https://doi.org/10.1007/s12525-012-0114-2 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s12525-012-0114-2 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Wang Quansheng School of Business, Nanjing University, No. 22, Hankou Road, 210093, Nanjing, China aut NATIONALLICENCE 700 1- Song Peijian School of Business, Nanjing University, No. 22, Hankou Road, 210093, Nanjing, China aut NATIONALLICENCE 700 1- Yang Xue School of Business, Nanjing University, No. 22, Hankou Road, 210093, Nanjing, China aut NATIONALLICENCE 773 0- Electronic Markets Springer Berlin Heidelberg 23/3(2013-09-01), 227-239 1019-6781 23:3<227 2013 23 12525 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer