naa a22 4500 51077055X CHVBK 20180411083212.0 cr unu---uuuuu 180411e20130701xx s 000 0 eng 10.1007/s11837-013-0617-0 doi (NATIONALLICENCE)springer-10.1007/s11837-013-0617-0 Conveying Cutting-Edge Discoveries to Nonscientists: Effective Communication with Media [Elektronische Daten] [Nikhil Gupta, Kathleen Hamilton, Joshua Chamot] The benefits of using information and news media for disseminating cutting-edge scientific discoveries to the public are well known. Taxpayers and lawmakers need to be informed about the implications of public investments, young students' interest can be molded toward science- and technology-based careers, and public awareness of important issues can be raised by effectively using media. However, communication with news media is different from the means commonly used by scientists—journal publications and conference presentations. This article is intended to provide information on three basic aspects of media interactions—why, what, and how to communicate. The increasing importance of this mode of dissemination in this information age cannot be ignored; rather, it can be effectively utilized for educating a wider population base. TMS, 2013 Gupta Nikhil Composite Materials and Mechanics Laboratory, Department of Mechanical and Aerospace Engineering, Polytechnic Institute of New York University, 6 MetroTech Center, 11201, Brooklyn, NY, USA aut Hamilton Kathleen Polytechnic Institute of New York University, 15 MetroTech Center, 11201, Brooklyn, NY, USA aut Chamot Joshua Office of Legislative and Public Affairs, National Science Foundation, Suite 1245, 4201 Wilson Blvd, 22230, Arlington, VA, USA aut JOM Springer US; http://www.springer-ny.com 65/7(2013-07-01), 835-839 1047-4838 65:7<835 2013 65 11837 https://doi.org/10.1007/s11837-013-0617-0 text/html Onlinezugriff via DOI 1 research-article jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s11837-013-0617-0 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Gupta Nikhil Composite Materials and Mechanics Laboratory, Department of Mechanical and Aerospace Engineering, Polytechnic Institute of New York University, 6 MetroTech Center, 11201, Brooklyn, NY, USA aut NATIONALLICENCE 700 1- Hamilton Kathleen Polytechnic Institute of New York University, 15 MetroTech Center, 11201, Brooklyn, NY, USA aut NATIONALLICENCE 700 1- Chamot Joshua Office of Legislative and Public Affairs, National Science Foundation, Suite 1245, 4201 Wilson Blvd, 22230, Arlington, VA, USA aut NATIONALLICENCE 773 0- JOM Springer US; http://www.springer-ny.com 65/7(2013-07-01), 835-839 1047-4838 65:7<835 2013 65 11837 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer