naa a22 4500 510806406 CHVBK 20180411083420.0 cr unu---uuuuu 180411e20130401xx s 000 0 eng 10.1007/s11625-012-0177-1 doi (NATIONALLICENCE)springer-10.1007/s11625-012-0177-1 The Sustainability Babel Fish [Elektronische Daten] [Ory Zik, Nalin Kulatilaka] This paper proposes a quantitative measure of sustainability. Using primary energy as a metric, it enables decisions to be made across different activities such as electricity, fuel and water use. By relying on bill data, we eliminate the need for new measurements and readily connect to economics through market prices. We choose the primary energy content of a gallon of gasoline as the basic unit, which turns out to be the right size to appeal to common intuition. We highlight that there are no ‘one size fits all' rules governing sustainability decisions. Rather, the appropriate choices depend on location, time, and personal attributes. The Author(s), 2012 Energy efficiency nationallicence Quantitative sustainability nationallicence Climate change nationallicence Environmental behavior nationallicence Zik Ory Zik Energy Points Inc., 614 Massachusetts Avenue, 02141, Cambridge, MA, USA aut Kulatilaka Nalin Wing Tat Lee Family Professor of Management, School of Management, Boston University, 595 Commonwealth Avenue, 02215, Boston, MA, USA aut Sustainability Science Springer Japan 8/2(2013-04-01), 295-300 1862-4065 8:2<295 2013 8 11625 https://doi.org/10.1007/s11625-012-0177-1 text/html Onlinezugriff via DOI 1 brief-communication jats NATIONALLICENCE 856 40 https://doi.org/10.1007/s11625-012-0177-1 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Zik Ory Zik Energy Points Inc., 614 Massachusetts Avenue, 02141, Cambridge, MA, USA aut NATIONALLICENCE 700 1- Kulatilaka Nalin Wing Tat Lee Family Professor of Management, School of Management, Boston University, 595 Commonwealth Avenue, 02215, Boston, MA, USA aut NATIONALLICENCE 773 0- Sustainability Science Springer Japan 8/2(2013-04-01), 295-300 1862-4065 8:2<295 2013 8 11625 Metadata rights reserved Springer special CC-BY-NC licence nationallicence BK010053 XK010053 XK010000 NATIONALLICENCE NATIONALLICENCE NL-springer