cam a22 4 4500 528836854 CHVBK 20190905085006.0 130725s2014 nyu |||| 000 0 eng| 2013027797 GBB3-94570 bnb 016520406 Uk 978-0-231-16467-2 pbk. alk paper 0-231-16467-X pbk. alk paper 978-0-231-53708-7 e-book 0-231-53708-5 e-book 978-0-231-53708-7 (e-book) (OCoLC)842879151 (NEBIS)011274109 (OCoLC)842879151 DLC fre SzZuIDS NEBIS EPF-BIB rda HD53 .L544 2014 658.4/063 23 CR 5000 rvk QP 300 rvk Liedtka Jeanne 1955- (DE-588)1142951758 auteur aut The designing for growth field book a step-by-step project guide Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske New York Columbia Business School Publishing [2014] vii, 133 pages 22 cm texte txt rdacontent/fre sans médiation n rdamedia/fre volume nc rdacarrier/fre The four questions -- The steps -- The tools -- Templates -- Resources -- An example project In Designing for Growth: A Design Thinking Tool Kit for Managers, Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers--from direct observation to journey mapping, storytelling, and storyboarding -- that power the design thinking process and help businesses align around a project to realize its full potential Creative ability in business Organizational change Success in business Ogilvie Tim (DE-588)1150435623 auteur aut Brozenske Rachel auteur aut E02171 E02-20180925 NEBIS 100 1- Liedtka Jeanne 1955- (DE-588)1142951758 auteur aut NEBIS 700 1- Ogilvie Tim (DE-588)1150435623 auteur aut NEBIS 700 1- Brozenske Rachel auteur aut SWISSBIB 528836854 BK020000 XK020000 XK020000 NEBIS E02 E02 E02HA 005.3 LIE