Freemium economics
leveraging analytics and user segmentation to drive revenue
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| 007 | cr |n |||||||| | ||
| 008 | 130920s2014 ne a sb 001 0 eng d | ||
| 010 | |a 2013037659 | ||
| 020 | |a 978-0-12-416690-5 (pbk. : alk. paper) | ||
| 035 | |a (SERSOL)ssj0001081819 | ||
| 035 | |a (WaSeSS)ssj0001081819 | ||
| 040 | |a DLC |b eng |c DLC |d WaSeSS |e rda | ||
| 050 | 0 | 0 | |a HF5416.5 |b .S48 2014 |
| 082 | 0 | 0 | |a 658.8/16 |2 23 |
| 100 | 1 | |a Seufert |D Eric Benjamin | |
| 245 | 1 | 0 | |a Freemium economics |b leveraging analytics and user segmentation to drive revenue |c Eric Benjamin Seufert |
| 264 | 1 | |a Amsterdam |a Boston |b Elsevier/Morgan Kaufmann |c [2014] | |
| 300 | |a 1 online resource (xix, 233 pages) |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent/eng | ||
| 337 | |a computer |b c |2 rdamedia/eng | ||
| 338 | |a online resource |b cr |2 rdacarrier/eng | ||
| 504 | |a Includes bibliographical references (pages 227-228) and index. | ||
| 506 | |a Lizenzbedingungen können den Zugang einschränken. License restrictions may limit access. | ||
| 650 | 0 | |a Pricing | |
| 650 | 0 | |a Bundling (Marketing) | |
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Demand (Economic theory) | |
| 650 | 0 | |a Consumption (Economics) | |
| 650 | 0 | |a Computer software industry |v Case studies | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780124166905/?ar |z Uni Basel: Volltext |
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| 949 | |B IDSBB |F A145 |b A145 |c 145VT |x NELA1452007 | ||
| 950 | |B IDSBB |P 100 |E 1- |a Seufert |D Eric Benjamin | ||
| 950 | |B IDSBB |P 856 |E 40 |u https://learning.oreilly.com/library/view/~/9780124166905/?ar |z Uni Basel: Volltext | ||
| 986 | |a SWISSBIB |b 528897578 | ||