Methods in consumer research
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| 010 | |a 2018302226 | ||
| 020 | |a 978-0-08-102089-0 (hbk.) | ||
| 020 | |a 0-08-102089-9 (hbk.) | ||
| 020 | |z 978-0-08-101258-1 (online) | ||
| 020 | |a 978-0-08-101743-2 (hbk.) | ||
| 020 | |a 0-08-101743-X (hbk.) | ||
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| 050 | 0 | 0 | |a HF5415.32 |b .M47 2018 |
| 245 | 0 | 0 | |a Methods in consumer research |c edited by Gastón Ares, Paula Varela |
| 264 | 1 | |a Duxford, United Kingdom |b WP, Woodhead Publishing, an imprint of Elsevier |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (volumes) |b illustrations (some colors) | ||
| 336 | |a text |b txt |2 rdacontent/eng | ||
| 337 | |a computer |b c |2 rdamedia/eng | ||
| 338 | |a online resource |b cr |2 rdacarrier/eng | ||
| 490 | 0 | |a Woodhead Publishing Series in Food Science, Technology and Nutrition | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Volume 1. New Approaches to classic methods -- volume 2. Alternative approaches and special applications. | |
| 506 | |a Lizenzbedingungen können den Zugang einschränken. License restrictions may limit access. | ||
| 520 | |a Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. | ||
| 650 | 0 | |a Consumers |x Research | |
| 650 | 0 | |a Consumer behavior | |
| 650 | 7 | |a Consumer behavior |0 (OCoLC)fst00876238 |2 fast | |
| 650 | 7 | |a Consumers |x Research |0 (OCoLC)fst00876427 |2 fast | |
| 700 | 1 | |a Ares |D Gaston |e editor | |
| 700 | 1 | |a Varela |D Paula |e editor | |
| 856 | 4 | 0 | |u https://www.sciencedirect.com/science/book/9780081017432 |z Uni Bern: Volltext |
| 856 | 4 | 0 | |u https://www.sciencedirect.com/science/book/9780081020890 |z Uni Bern: Volltext |
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| 950 | |B IDSBB |P 490 |E 0- |a Woodhead Publishing Series in Food Science, Technology and Nutrition | ||
| 950 | |B IDSBB |P 700 |E 1- |a Ares |D Gaston |e editor | ||
| 950 | |B IDSBB |P 700 |E 1- |a Varela |D Paula |e editor | ||
| 950 | |B IDSBB |P 856 |E 40 |u https://www.sciencedirect.com/science/book/9780081017432 |z Uni Bern: Volltext | ||
| 950 | |B IDSBB |P 856 |E 40 |u https://www.sciencedirect.com/science/book/9780081020890 |z Uni Bern: Volltext | ||
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