cam a22 7 4500 528920057 CHVBK 20200927092302.0 m d cr |n |||||||| 180613t20182018enka sb 001 0 eng d 2018302226 978-0-08-102089-0 (hbk.) 0-08-102089-9 (hbk.) 978-0-08-101258-1 (online) 978-0-08-101743-2 (hbk.) 0-08-101743-X (hbk.) (SERSOL)ssj0002027672 (WaSeSS)ssj0002027672 YDX eng YDX IPL OCLCF TXI KSU DLC WaSeSS rda HF5415.32 .M47 2018 Methods in consumer research edited by Gastón Ares, Paula Varela Duxford, United Kingdom WP, Woodhead Publishing, an imprint of Elsevier [2018] ©2018 1 online resource (volumes) illustrations (some colors) text txt rdacontent/eng computer c rdamedia/eng online resource cr rdacarrier/eng Woodhead Publishing Series in Food Science, Technology and Nutrition Includes bibliographical references and index. Volume 1. New Approaches to classic methods -- volume 2. Alternative approaches and special applications. Lizenzbedingungen können den Zugang einschränken. License restrictions may limit access. Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. Consumers Research Consumer behavior Consumer behavior (OCoLC)fst00876238 fast Consumers Research (OCoLC)fst00876427 fast Ares Gaston editor Varela Paula editor https://www.sciencedirect.com/science/book/9780081017432 Uni Bern: Volltext https://www.sciencedirect.com/science/book/9780081020890 Uni Bern: Volltext BK020053 XK020053 XK020000 ScienceDirect eBooks E-Books von 360MarcUpdates IDSBB B405 B405 405VT NELB4051809 IDSBB B405 B405 405VT NELB4051809 IDSBB 490 0- Woodhead Publishing Series in Food Science, Technology and Nutrition IDSBB 700 1- Ares Gaston editor IDSBB 700 1- Varela Paula editor IDSBB 856 40 https://www.sciencedirect.com/science/book/9780081017432 Uni Bern: Volltext IDSBB 856 40 https://www.sciencedirect.com/science/book/9780081020890 Uni Bern: Volltext SWISSBIB 528920057