cam a22 4 4500 528966456 CHVBK 20200622141656.0 180926s2018 xxu 000 0 eng|d 978-1-4739-4821-1 hbk. 978-1-4739-4822-8 pbk. (IDSBB)006794326 (IDSLU)001308639 (OCoLC)1021329520 LND ger SzZuIDS LU SzZuIDS BS/BE B400 rda H61.28 658.83 23 Oates Caroline Verfasser aut Conducting focus groups for business and management students Caroline Oates & Panayiota J. Alevizou Los Angeles SAGE 2018 x, 90 Seiten 25 cm Mastering business research methods Includes bibliographical references (pages 81-86) and index In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question Empirische Sozialforschung (DE-588)4014606-6 gnd Gruppeninterview (DE-588)4158453-3 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd Business Research Methodology Management Research Methodology Focus groups u QP 110 idslu LR Alevizou Panayiota J. Verfasser aut BK020000 XK020000 XK020000 Stoppsignal FRED nebis DS 171 IDS LU IDSLU LUUHL LUUHL UHFRE QP 110 2018 IDSBB B400 B400 400H5 BeM RFA 86637 NELB4001809 IDSBB 100 1- Oates Caroline Verfasser aut IDSBB 490 0- Mastering business research methods IDSBB 700 1- Alevizou Panayiota J. Verfasser aut IDSLU 100 1- Oates Caroline Verfasser aut IDSLU 490 0- Mastering business research methods IDSLU 700 1- Alevizou Panayiota J. Verfasser aut IDSBB DSV51 DSV01 B400 http://www.ub.unibas.ch/tox/IDSBB/006794326/PDF pdf VIEW Inhaltsverzeichnis SWISSBIB 504547321