Services marketing
people, technology, strategy
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| 245 | 1 | 0 | |a Services marketing |b people, technology, strategy |c Jochen Wirtz, Christopher Lovelock |
| 250 | |a Eighth edition | ||
| 264 | 1 | |a New Jersey |b World Scientific |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a xvii, 783 Seiten |b Illustrationen | ||
| 504 | |a Includes index. | ||
| 650 | 0 | |a Marketing |x Management | |
| 650 | 0 | |a Professions |x Marketing | |
| 650 | 0 | |a Customer services |x Marketing | |
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