naa a22 4500 529013185 20180927072354.0 cr unu---uuuuu 180927e20160612xx s 100 0 eng (BORIS)oai:boris.unibe.ch:84056 300 ddc Schmidt Franzisca Drivers of populism - A four-country comparison of party communication in the run-up to the 2014 European Parliament elections [Elektronische Daten] [Franzisca Schmidt] draft openAccess eu-repo The aim of this paper is to analyze what different types of populist communication styles emerged during the 2014 EP election campaign and under which conditions political parties selected specific populist communication styles. To do this, a comparative quantitative content analysis of press releases in the run-up of the latest EP elections has been conducted for parties in France, Germany, Austria and Greece. The paper presents a definition of populism based on the contemporary academic discourse, which focuses on the transnational nature of the European political field. It is shown that populist party communication is more pronounced on the fringes of the political spectrum and in countries struggling with severe macroeconomic difficulties. Contrary to intuitive expectations, the perceived populist rhetoric of exclusivity in the context of the European sovereign debt crisis, which is identified as a central feature of right-wing populism, barely takes place within populist party communication. International Communication Association (ICA) 66th Annual Conference - "Communicating with Power" https://boris.unibe.ch/84056/1/ICA%20Pr%C3%A4sentation%20final.pdf text/html WWW-Backlink auf das Repository 1 info:eu-repo/semantics/conferenceObject boris PeerReviewed boris peerstatus BORIS 856 40 https://boris.unibe.ch/84056/1/ICA%20Pr%C3%A4sentation%20final.pdf text/html WWW-Backlink auf das Repository BORIS 100 1- Schmidt Franzisca BORIS 773 0- International Communication Association (ICA) 66th Annual Conference - "Communicating with Power" BK010053 XK010053 XK010000 BORIS BORIS BORIS info:eu-repo/semantics/conferenceObject openAccess