naa a22 4500 530059525 20181025071935.0 cr unu---uuuuu 181025e20170225xx s 000 0 ger 10.1007/978-981-10-2917-2_2 doi (ALEXREPO)oai:www.alexandria.unisg.ch:252553 Hitzler Patricia The strategic role of authenticity in the luxury business [Elektronische Daten] [Patricia Hitzler, Günter Müller-Stewens] Authenticity is considered to be one of the major challenges for the luxury segment of our time. Crises and scandals in the economic world change behaviors of luxury consumption: Today, luxury clients are looking for authenticity, purpose and sustainability. Furthermore, the progressive democratization of luxury and the increasing imitation of a luxury-specific strategy by mass product manufacturers lead to an erosion of the notion of "luxury” and its mysticism. Luxury becomes commonplace. business studies alexrepo Müller-Stewens Günter joint author https://www.alexandria.unisg.ch/252553/2/17_The%20Strategic%20Role%20of%20Authenticity%20in%20the%20Luxury%20Business.pdf text/html WWW-Backlink auf das Repository 1 Book Section alexrepo NonPeerReviewed alexrepo peerstatus ALEXREPO 856 40 https://www.alexandria.unisg.ch/252553/2/17_The%20Strategic%20Role%20of%20Authenticity%20in%20the%20Luxury%20Business.pdf text/html WWW-Backlink auf das Repository ALEXREPO 100 1- Hitzler Patricia ALEXREPO 700 1- Müller-Stewens Günter joint author BK010053 XK010053 XK010000 ALEXREPO ALEXREPO ALEXREPO Book Section