cam a22 4 4500 530089769 CHVBK 20201204114210.0 181025s2018 xxka b 001 0 eng|d 1-78811-534-1 hbk. 978-1-78811-534-6 hbk. 1-78811-536-8 pbk. 978-1-78811-536-0 pbk. 978-1-78811-535-3 ebk. (IDSLU)001330482 (IDSSG)001018177 (IDSBB)007106120 (NEBIS)011267596 (RERO)R008923246 (SBT)000902687 (OCoLC)1015805609 YDX ger SzZuIDS LU rda eng HF5415.1265 .H643 2018 s1se rero 658.8/72 23 658.87202854678 23 650 15 QP 650 rvk CH0015D73A017AC8E87F6C125830D004ABC89 iCapture Hofacker Charles F. (DE-588)1165518856 Verfasser aut Digital marketing communicating, selling and connecting Charles F. Hofacker Cheltenham, UK Edward Elgar Publishing [2018] xiv, 203 Seiten Illustrationen Includes bibliographical references and index Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital marketing:effectively engaging with customers, selling to customers and using the power of networks to make connections with customers. Internet marketing Online-Marketing (DE-588)7706419-7 gnd Internet marketing fast Lehrbuch (DE-588)4123623-3 gnd Internet marketing (RERO)B009920504 Marketing sur Internet (RERO)A021103100 rero Marketing digital (RERO)A021103623 rero Lehrbuch gnd-content Manuels d'enseignement supérieur (RERO)A021035909 rero u QP 650 idslu LR u 658.8002854678 Marketing. Applicazioni dell'elaboratore. Internet sbt TE BK020000 XK020000 XK020000 Metadata rights reserved rero Stoppsignal FRED nebis DS zbzmon201810f wuet idszbz Z2 171 IDS LU se SzBzSBTc RERO RE01046 RE01046 RE010460002 FSES M27 TEB 39865 SBT LUBUL LUBUL 201 BUL A 658.8002854678 HOF DIG NEBIS E27 E27 E27W B 760:044 IDSLU LUUHL LUUHL UHFRE QP 650 2018 NEBIS Z01 Z01 02 2018 A 44034 IDSSG HSG HSG EG QP 650 H697 IDSBB B400 B400 400H5 BeM RFA 99790 NELB4001908 IDSLU 100 1- Hofacker Charles F. (DE-588)1165518856 Verfasser aut IDSSG 100 1- Hofacker Charles F. (DE-588)1165518856 Verfasser aut IDSSG 856 40 https://unisg.link/hm00668423 Inhaltsverzeichnis IDSBB 100 1- Hofacker Charles F. (DE-588)1165518856 Verfasser aut NEBIS 100 1- Hofacker Charles F. (DE-588)1165518856 Verfasser aut RERO 100 1- Hofacker Charles F. (IDREF)219785031 aut SBT 100 1- Hofacker Charles F. NEBIS ZAD50 EBI01 Z01 https://opac.nebis.ch/objects/pdf03/z01_978-1-78811-534-6_01.pdf Titelblatt und Inhaltsverzeichnis VIEW pdf IDSBB DSV51 DSV01 B400 http://www.ub.unibas.ch/tox/GBV/1013577507/PDF pdf VIEW Inhaltsverzeichnis IDSLU ILU50 ILU01 LUZHB https://www.ub.unibas.ch/tox/GBV/1013577507/PDF pdf VIEW Inhaltsverzeichnis