cam a22 2 4500 530166054 CHVBK 20190412154543.0 m d cr |n |||||||| 041026e20050401xxka s|||| 0 2|eng|d 978-1-904879-02-2 1-904879-02-0 (Trade Paper) : USD 12.95 Retail Price (Independent Publishers Group) 9781904879022 (SERSOL)ssj0000332381 (WaSeSS)ssj0000332381 BIP US WaSeSS HD69.B7 658.8/27 22 Anholt Simon Author Brand America [Elektronische Daten] The Mother of All Brands London Chicago Cyan Communications Independent Publishers Group [Distributor] April 2005 1 online resource (192 p.) ill Great Brand Stories Ser. Lizenzbedingungen können den Zugang einschränken. License restrictions may limit access. Annotation Offering a different, but significant, perspective on how America shapes the world, this book describes the ways in which America has become the largest and most powerful brand in the global marketplace. The three most profitable business sectorsentertainment, merchant banking, and information technologyare discussed along with the positive branding attributes that America has in abundance, including sporting prowess, technological achievement, wealth, and definitive youth lifestyle. Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable. Trade Cyan Communications u Brand Name Products Hildreth Jeremy Author https://search.ebscohost.com/direct.asp?db=bsu&jid=6MN2&scope=site Uni Bern: Volltext Business Source Ultimate E-Books von 360MarcUpdates IDSBB 100 1- Anholt Simon Author IDSBB 490 1- Great Brand Stories Ser IDSBB 700 1- Hildreth Jeremy Author IDSBB 856 40 https://search.ebscohost.com/direct.asp?db=bsu&jid=6MN2&scope=site Uni Bern: Volltext BK020053 XK020053 XK020000 IDSBB B405 B405 405VT NELB4051810