cam a22 2 4500 530167921 CHVBK 20190412154646.0 m d cr |n |||||||| 070803e19990601xxka s|||| 0 |eng|d 978-1-85418-192-3 1-85418-192-0 (Spiral) : USD 195.00 Retail Price (Stylus Publishing, LLC) 9781854181923 (SERSOL)ssj0000079361 (WaSeSS)ssj0000079361 BIP US WaSeSS 361.765 21 Genasi Chris Author Corporate Community Investment [Elektronische Daten] How to Make Your Business Profitably Popular London Herndon Thorogood Stylus Publishing, LLC [Distributor] June 1999 1 online resource (104 p.) ill Hawksmere Special Briefing Ser. Lizenzbedingungen können den Zugang einschränken. License restrictions may limit access. Annotation Supporting good causes is big business. Corporate community investment (CCI) is the general term for companies' support of good causes, and is a very fast growing area of PR and marketing. Companies aim to link themselves and their products to good causes, in an effort to win customer loyalty, affection and trust - and ultimately enhance reputation and profitability. Although aiming to arrive at the same destination, each company approaches the CCI issue very differently. This Briefing will help you find which way is best for yours. Packed with case studies and practical guidance, this Briefing explains how you can get the most from CCI. It is essential reading if you are planning or running campaigns which involve a good cause or which have a community element. Benefits of reading this Briefing The Briefing will help you: Make the most of this area of company investment to enhance competitive differentiation Apply CCI initiatives effectively with practical models and case studies for best practice Understand the viewpoints of charities and Government to help align your business needs Gain valuable first-hand experience from in-depth discussions with major corporations, leading charities and advisors in the field. Who should read this Briefing?: PR directors and managers PR consultants Marketing directors and managers Public affairs directors Corporate affairs directors and managers Fund raisers from charities Government policy makers Personnel directors and managers Advertising executives. Trade Thorogood https://search.ebscohost.com/direct.asp?db=bsu&jid=1VT4&scope=site Uni Bern: Volltext Business Source Ultimate E-Books von 360MarcUpdates IDSBB 100 1- Genasi Chris Author IDSBB 490 1- Hawksmere Special Briefing Ser IDSBB 856 40 https://search.ebscohost.com/direct.asp?db=bsu&jid=1VT4&scope=site Uni Bern: Volltext BK020053 XK020053 XK020000 IDSBB B405 B405 405VT NELB4051810