cam a22 2 4500 530171228 CHVBK 20190412154908.0 m d cr |n |||||||| 090407e20080701xxka s|||| 0 2|eng|d 978-1-905736-16-4 1-905736-16-9 (Trade Paper) : USD 14.95 Retail Price (Midpoint Trade Books, Incorporated) 9781905736164 (SERSOL)ssj0000332382 (WaSeSS)ssj0000332382 BIP US WaSeSS HF5468 338.7/6841/09485 22 Lewis Elen Author Great Ikea! [Elektronische Daten] A Brand for All the People 2nd ed London Kansas City Marshall Cavendish Midpoint Trade Books, Incorporated [Distributor] July 2008 1 online resource (192 p.) ill Lizenzbedingungen können den Zugang einschränken. License restrictions may limit access. Annotation IKEA designs dominate homes around the world. It has made design affordable and attainable to the masses. All brands dream of reaching such an integral and accepted place in society and of being indelibly written into people's lifestyles. Unlike the majority of the top international brands, IKEA is not American-owned. This book-now updated and revised-tells the story of IKEA and the magic behind its brand. Elen Lewis examines IKEA language and Swedish provenance as a branding technique; how this non-American brand spread so rapidly across the globe; and how it has become a force for social change. It is rare for a brand to have such an impact on society. Many brands think they do, but they don't. Through its clever branding and product innovation, IKEA has persuaded us that fashion is no longer about what you wear, but how your home is decorated. Trade Marshall Cavendish u Furniture Industry and Trade u Furniture Europe https://search.ebscohost.com/direct.asp?db=bsu&jid=6MN6&scope=site Uni Bern: Volltext Business Source Ultimate E-Books von 360MarcUpdates IDSBB 100 1- Lewis Elen Author IDSBB 856 40 https://search.ebscohost.com/direct.asp?db=bsu&jid=6MN6&scope=site Uni Bern: Volltext SWISSBIB 043730612 BK020053 XK020053 XK020000 IDSBB B405 B405 405VT NELB4051810