cam a22 4 4500 53017166X CHVBK 20181026082330.0 m d cr |n |||||||| 050303s2006 nyua sb 001 0 eng d 2005006261 GBA5-67061 bnb 013269672 Uk 0-7890-2329-6 (alk. paper) 0-7890-2330-X (pbk. : alk. paper) 978-0-7890-2329-2 (alk. paper) 978-0-7890-2330-8 (pbk. : alk. paper) (SERSOL)ssj0000079522 (WaSeSS)ssj0000079522 DLC DLC YDX UKM BAKER TTU WEA DLC WaSeSS HF5415.127 .H36 2006 658.4/02 22 Handbook of niche marketing [Elektronische Daten] principles and practice Tevfik Dalgic, editor New York Best Business Books, Haworth Reference Press c2006 1 online resource (xxii, 256 p.) ill Includes bibliographical references and index. Niche marketing revisited : concept, applications, and some European cases / Tevfik Dalgic, Maarten Leeuw -- Principles of global niche marketing strategies : an early conceptual framework / Isil Hezar ... [et al.] -- Approach for identifying cannibalization within product line extensions and multibrand strategies / Charlotte H. Mason, George R. Milne -- Ecological niche theory approach to the measurement of brand competition / George R. Milne, Charlotte H. Mason -- Visual approach for identifying consumer satisfaction niches / Hooman Estelami, Peter De Maeyer -- High tech, high performance : the synergy of niche strategy and planning focus in technological entrepreneurial firms / Karen Bantel -- Crafting a niche in a crowded market : the case of Palliser Estate Wines of Martinborough (New Zealand) / Michael Beverland, Lawrence S. Lockshin -- Niche marketing for hotel managers / Ron Morritt -- Out in the market : the history of the gay market segment in the United States / Blaine J. Branchik. Lizenzbedingungen können den Zugang einschränken. License restrictions may limit access. Market segmentation Case studies Dalgic Tevfik https://search.ebscohost.com/direct.asp?db=bsu&jid=2527&scope=site Uni Bern: Volltext Business Source Ultimate E-Books von 360MarcUpdates IDSBB 700 1- Dalgic Tevfik IDSBB 856 40 https://search.ebscohost.com/direct.asp?db=bsu&jid=2527&scope=site Uni Bern: Volltext SWISSBIB 311594344 BK020053 XK020053 XK020000 IDSBB B405 B405 405VT NELB4051810