cam a22 2 4500 530172348 CHVBK 20190412154952.0 m d cr |n |||||||| 070803e19991101xxka s|||| 0 |eng|d 978-1-85418-120-6 1-85418-120-3 (Spiral) : USD 195.00 Retail Price (Stylus Publishing, LLC) 9781854181206 (SERSOL)ssj0000079548 (WaSeSS)ssj0000079548 BIP US WaSeSS Hart Norman Author Implementing an Integrated Marketing Communications Strategy [Elektronische Daten] London Herndon Thorogood Stylus Publishing, LLC [Distributor] Nov. 1999 1 online resource (63 p.) ill Hawksmere Special Briefing Ser. Lizenzbedingungen können den Zugang einschränken. License restrictions may limit access. Annotation Just what is meant by marketing communications, or marcom as it is frequently called? How does it fit in with other corporate functions, and in particular how does it relate to business and marketing objectives? All the evidence indicates that the vast majority of companies are without a marcom plan. With the continuing growth in brand competition and an increasing number of undifferentiated products, the demand for better marketing communications has grown substantially. In order to be ahead and stay ahead of your competition, it is essential to integrate all your marketing communications as part of your marketing plan. Trade Thorogood https://search.ebscohost.com/direct.asp?db=bsu&jid=1VUE&scope=site Uni Bern: Volltext Business Source Ultimate E-Books von 360MarcUpdates IDSBB 100 1- Hart Norman Author IDSBB 490 1- Hawksmere Special Briefing Ser IDSBB 856 40 https://search.ebscohost.com/direct.asp?db=bsu&jid=1VUE&scope=site Uni Bern: Volltext BK020053 XK020053 XK020000 IDSBB B405 B405 405VT NELB4051810