cam a22 2 4500 530172682 CHVBK 20190412155002.0 m d cr |n |||||||| 060705e200701uuxxka s|||| 0 2|eng|d 978-1-905736-04-1 1-905736-04-5 (Trade Paper) : GBP 8.99 Retail Price (Littlehampton Book Services, Limited) (SERSOL)ssj0000829686 (WaSeSS)ssj0000829686 BIP UK WaSeSS HD69.B7 338.76663630941 22 Simmons John Author Innocent [Elektronische Daten] [S.l.] London Worthing Cyan Books [Imprint] Cyan Communications Littlehampton Book Services, Limited [Distributor] Jan. 2007 1 online resource (192 p.) ill Great Brand Stories Ser. Lizenzbedingungen können den Zugang einschränken. License restrictions may limit access. Annotation Innocent Drinks is a business phenomenon of the last decade. Founded in 1998 by three college friends, Innocent has grown at an amazing rate to become the UK's fastest growing food and drink business in 2005. Even more impressive has been the growth of its brand legend. Innocent is one of those brands that everyone in the marketing world refers to with awe, affection and sometimes envy. This book tells the story of Innocent's rise and examines what has made it a brand that people observe, love and (increasingly) imitate. Through privileged access to the founders and others closely involved in the company, John Simmons will explore the road travelled by the Innocent cow vans, taking in the twists and turns, ups and downs along the way. Not only does Innocent make fantastic smoothie drinks, but it is a brand now known for its love of storytelling, humour and an honest approach to business. u Brand Name Products u Entrepreneurship u Beverages https://search.ebscohost.com/direct.asp?db=bsu&jid=6MN8&scope=site Uni Bern: Volltext Business Source Ultimate E-Books von 360MarcUpdates IDSBB 100 1- Simmons John Author IDSBB 490 1- Great Brand Stories Ser IDSBB 856 40 https://search.ebscohost.com/direct.asp?db=bsu&jid=6MN8&scope=site Uni Bern: Volltext BK020053 XK020053 XK020000 IDSBB B405 B405 405VT NELB4051810